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All case studies

We Fix Appliance Repair

Today, We Fix Appliance Repair is a leading appliance repair company in the entire state of Florida. How did we achieve it? Below are the key strategies we employed:

Key results

+1290%

Organic Traffic

+257%

Conversion Rate

+59.8%

Website Leads

Services 

Web Design & Development, SEO, Email Marketing, Paid Media,
Social Media Marketing

Location

Sarasota, FL 

URL

wefix-appliance.com

 

Challenges

We Fix Appliance Repair was a young company starting out fresh in the appliance repair industry. Our challenge was to design and create a website from scratch, attract organic traffic, generate leads with PPC advertising, build social media presence, and implement advanced SEO strategy.

 

 

Solutions

Web Design and Development:

  • Designed visual appeal of the website with a layout, color scheme, and font that enhances the user’s overall experience and perception of the brand
  • Ensured consistency with the overall branding of the company, including the logo, brand colors, and messaging
  • Made website navigation easy and provided a positive user experience with clear headings, bullet points, and white space
  • Focused on converting visitors into customers with calls to action
  • Optimized the website for viewing on different devices with a responsive design that adapts to desktop computers, tablets, and smartphones.

Paid Media:

  • By using advanced strategies in pay-per-click (PPC) campaigns, we could effectively drive targeted traffic to the website. It increased a higher likelihood of converting into high-quality leads, ultimately becoming clients for a business.
  • By establishing and managing a Yelp account, We Fix  Appliance Repair attracted additional customers and increased its online presence while building customer reviews simultaneously. 
  • To gain insight into the source of leads, a tracking system was implemented to determine whether they are arriving organically or as a result of specifically created advertisements.
Solutions

SEO (Search Engine Optimization): 

  • By implementing strategic SEO techniques, We Fix Appliance Repair has been able to increase relevant traffic to the website and improve organic visibility, making them one of the most successful home appliance service providers in the state of Florida.
  • To boost their online presence, we crafted top-notch SEO content for the website filled with relevant and meaningful information.
  • We ensured maximum local visibility by opening Google My Business listings in each city and creating the top 3 ranking Local Listings on Google search results.

Creatives:

  • To strengthen the company’s reputation, custom photos and videos were created to showcase the business’s successful projects and happy customers, which reflects positively on the business.
  • Promo materials like flyers, brochures, and coupons were designed. These materials helped to provide information about the business, and encourage people to take a desired action, such as visiting the business’s website and booking an appointment.

Social Media Marketing:

Our innovative campaigns on social media platforms like Facebook and Instagram resulted in a significant increase in brand recognition for We Fix Appliance Repair.

By regularly sharing information about the services on these platforms, we were able to effectively promote the business and increase online presence.

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