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All case studies

Big City HVAC and Appliance Repair

Big City HVAC & Appliance Repair is a leading HVAC and appliance repair company in San Diego, CA.

Key results

+6192.7%

Organic Traffic

+302%

Conversion Rate

+69%

Website Leads

Services 

Web Design & Development, SEO, Email Marketing, Paid Media

Location

San Diego, CA  

URL

bigcityhomeservice.com

Challenges

When we first took on the project, Big City had no online presence. Our task was to build a website from scratch and establish an online presence that would attract organic traffic, generate leads through PPC advertising, and establish a strong SEO strategy. 

Solutions

Web Design and Development:

  • Designed visual appeal of the website with a layout, color scheme, and font that enhances the user’s overall experience and perception of the brand.
  • Ensured consistency with the company’s branding by incorporating the logo, brand colors, and messaging throughout the site.
  • Utilized persuasive calls to action to convert website visitors into customers. 
  • Optimized the website so that it can be viewed on different devices, such as desktop computers, tablets, and smartphones, by using a responsive design.
Solutions

SEO (Search Engine Optimization):

  • Implemented SEO optimization techniques for the website’s structure, content, and meta tags, targeting relevant keywords to improve visibility in search results.
  • Developed high-quality SEO content to attract and engage targeted search traffic.
  • Conducted ongoing maintenance and updates to keep the website current and secure.
  • Used advanced analytics tools to track website performance and gather valuable user data for continuous optimization and improvement.
  • Maximized local visibility by utilizing the Google My Business listings on a weekly basis.

Paid Media:

Google Ads – By using advanced strategy in PPC advertising, we effectively drove targeted traffic to the website, resulting in an increase in conversions.

Yelp – By managing Yelp account, we helped the company gain more customers, increase online visibility, and gather valuable customer feedback.

Thumbtack –  Our efforts on Thumbtack led to being listed in the top 3 businesses in search results, further boosting visibility and attracting more customers.

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