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All case studies

Freon HVAC

Freon HVAC is the leading provider of heating and air conditioning services in San Jose, CA, and the surrounding areas. How did we make it happen? Here’s a simple breakdown of the techniques we used:

Key results

+5383.4%

Organic Traffic

+140%

Conversion Rate

+34.8%

Website Leads

Services 

Web Design & Development, SEO, Social Media Marketing 

Location

San Jose, CA 

URL

freonhvac.com

Challenges

Freon HVAC, a leading heating and air conditioning service in San Jose, CA, struggled with digital marketing. They had an outdated, user-unfriendly website which caused low engagement and high bounce rate. Despite their industry expertise, poor SEO led to low online visibility and fewer leads.

Although they were on social media, inconsistent and rare engagement led to low customer interaction and lost customer acquisition and retention opportunities.

Solutions

Website Design and Development

Freon HVAC invested in a complete overhaul of their website. Our teams focused on creating a responsive design that was mobile-friendly and provided a seamless experience across all devices.

The new site was equipped with clear navigation, easy-to-find contact information, and a user-friendly appointment booking system.

Search Engine Optimization (SEO)

To boost their online visibility, we implemented a comprehensive SEO strategy.  We conducted keyword research to understand what terms their potential customers were using and optimized their website content accordingly.

We also focused on enhancing their local SEO by claiming and optimizing their business listings on platforms like Google My Business.

Solutions

Social Media Marketing

At Toporin Studio, we revamped their social media strategy. We committed to regular and relevant postings, using a mix of educational content, promotional posts, and customer testimonials.

We also made an effort to respond to comments and messages promptly, thereby enhancing customer engagement and relationship-building.

Facebook and Instagram Ads

Ou team refined their ad strategy for Facebook and Instagram. We conducted demographic and interest-based targeting to reach potential customers more effectively.

We also focused on creating compelling and high-quality visual content to capture audience attention and drive engagement.

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