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All case studies

Red Machine Flooring

Red Machine Flooring is a highly rated, eco-friendly flooring and stairs company based in San Francisco, CA.

Key results

+51.4%

Organic Traffic

+38%

Conversion Rate

+63%

New Leads

Services 

Web Design & Development, SEO

Location

San Francisco, CA  

URL

www.rmachine.org

 

Challenges

When Red Machine Flooring first contacted us, they were having difficulties with their website, such as an old-fashioned layout, poor user experience, low conversion rate, minimal organic traffic, and a lack of digital branding. Due to the website’s outdated design, it was difficult for them to generate targeted search traffic.

Solutions

Web Design and Development:

Our design team carefully selected a layout, color scheme, and font that enhanced the user’s overall experience and perception of the brand.

We also made sure that the website had consistency with the company’s branding by incorporating the logo, brand colors, and messaging throughout the site.

Navigation was simplified to provide a seamless user experience with intuitive headings, bullet points, and ample white space.

Additionally, we optimized the website to be easily viewed on different devices, such as desktop computers, tablets, and smartphones, by using a responsive design, so that the website can be accessed from any device.

Solutions

SEO (Search Engine Optimization): 

Our solution for improving the website’s search engine rankings included implementing various technical SEO tactics. These included optimizing the site structure, meta tags, and redirects to improve search engine crawlability and indexation.

We also optimized the website’s content to improve its relevance and authority for targeted keywords, using techniques such as meta descriptions, header tags, and image alt tags.

Additionally, we made sure the website was optimized for mobile devices by using a mobile-friendly design and responsive web design.

We also implemented schema markup to add structured data to the website, which helped search engines understand the content and display it in a more informative way in the search results.

Lastly, we focused on improving website load time and page speed through site speed optimization, which had a positive impact on search engine rankings.

 

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